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AEGON is one of the world’s largest life insurance and pension companies, and a strong provider of investment products. They empower their local business units to identify and provide products and services that meet the evolving needs of their customers, using distribution channels best suited to their local markets. They take pride in balancing a local approach with the power of an expanding global operation. 
AEGON sees insurance and pensions as a global business marked by global trends. Crucial differences exist in local markets and for this reason AEGON emphasizes local management and expertise. Operating companies have the freedom to market unique products, develop their own distribution and customer service and take key decisions at a local level. The Company remains a specialist organization but encourages its operating units to build new skills in asset management, risk control, technology, and relationship building to enhance their traditional product offerings.
AEGON realizes that their business has an important impact on people's lives and plays a central role in the sustainability of the environment. They strive to create better futures for their stakeholders through living the core values such as Respect, Quality, Transparency and Trust. The principles of their strategy and objectives are clear.
AEGON will continue to focus on life and pension products in both existing and selected new markets. They are committed to a decentralized structure that provides substantial autonomy for local operations and they will seek a leading position in each of their chosen markets to generate benefits of scale, combined with profitable and sustainable growth. Distribution continues to be the cornerstone of AEGON overall business. Significant progress was made in expanding their multi channel distribution systems. 

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