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Blue Cross Blue Shield of Wisconsin

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Blue Cross Blue Shield of Wisconsin has consistently served the health care needs of Wisconsin residents since 1940. Known for its stability and endurance in an ever changing and challenging marketplace, Blue Cross Blue Shield of Wisconsin is a trusted health care leader throughout the state. The Blue Cross symbol was officially adopted by a commission of the American Hospital Association as the national emblem for plans that met certain guidelines. 
 
Blue Cross & Blue Shield United of Wisconsin’s parent company, Cobalt Corporation, merges with Well Point Health Networks. Now as part of the Well Point family of companies, Blue Cross Blue Shield of Wisconsin will be able to offer a broader array of health plans over time and be a more competitive player in our market by delivering more value to their customers. 
 
They offering a full continuum of product and coverage options, Blue Cross Blue Shield of Wisconsin operates as the largest health insurance provider in Wisconsin providing customers with unparalleled choice and flexibility in meeting their health plan needs. With its strong track record of innovation, Blue Cross Blue Shield of Wisconsin focuses on progressive products and services designed to improve the health status of Wisconsin residents. Product offerings available in the individual, small group, large group, and senior markets include a full range of integrated medical and specialty plans. These products and services are designed to meet the changing expectations of individuals, families and their employer sponsors.
 
Blue Cross Blue Shield of Wisconsin and all of its related Wisconsin based companies employ approximately 2,200 full-time associates. Blue Cross Blue Shield of Wisconsin and CompcareBlue have a strong customer service orientation and goals focusing on choice, member satisfaction, quality products and services, and consistent financial performance.
 
Blue Cross Blue Shield of Wisconsin and CompcareBlue are recognized as the largest health care coverage provider in Wisconsin. Their commitment to their employees is as strong as their commitment to their members. They recognize that their employees play important roles in helping them achieve their goals. Blue Cross & Blue Shield United of Wisconsin converts to profit company and combines with United Wisconsin Services to form a new parent entity called Cobalt Corporation.

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